Tag Archive: Amy Krouse Rosenthal

The money is right in front of your face – Part 2

My previous blog post investigated a very interesting project carried out by Amy Krouse Rosenthal who decided to test whether people could sniff out an opportunity if it was right under the noses – in this case it was by placing a money tree in front of pedestrians on a street in Chicago. Now, when…

The money is right in front of your face – Part 1

I am often accused of having domestic blindness because I can’t find the sugar in the pantry despite it being right in front of my face, but if I was to replace the sugar with money or any other lucrative opportunity, surely most people would be able to see it like a carrot dangling in front…