b) Filtering and categorization options
If you are offering a variety of products in your online store, it is advisable to look for web designs with filtering and categorization options. Filtering helps you to enhance customer searches. When your products are filtered based on their categories, it becomes easier for your customers to find what they want and to improve your website navigation and appearance.
Furthermore, categorizing your products reduces customers time wasting. Instead of scrolling and browsing through the entire web page, the customers can just click on the specific category and select their product of choice.
As such, this feature boosts shopping experience. For this reason, you should ensure that your e-commerce website design offers you filtering and categorization options.
Furthermore, the product page should allow you to present multiple and multi-dimensional images of your products that will influence customer buying decisions.
d) The checkout design
Regardless of the quality of your product, descriptions and easy navigation, without simple checkout designs losing sales will become a standard trend on your e-commerce website. As you know, people do not have a lot of time to spend online. And if they do, they are impatient.
With this in mind, you need to ensure your e-commerce website design eases the checkout process. Your customers should process their payments without any hassle. You should avoid cases of bursting out new charges at the checkout phase. Doing this will help you to reduce or eliminate instances of cart abandonment.